Omnichannel Travel Marketing – Version 2 ► The World's Greatest Vacations

Luxury Travel’s Omnichannel Platform, Proven and Guaranteed #1 ROI

Most Targeted Database

Updated daily, new opt-ins build upon 30 years of growth. AI modeling identifies new actively booking consumers while removing latent travelers, maximizing efficiencies.

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Weekly Digital

Over 1,000,000 weekly impressions synced across channels & newsletters months before and after the personalized direct-mail—create sustained engagement, updates, and accelerate consideration.

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Premium Direct Mail

1,094,000 qualified vacation-traveler households at just $0.10 each with 18%+ response rate increasing150% with the synced digital—luxury travel’s undisputed #1 acquisition efficiency.

#1 Acquisition ROI

Highest Response Rate

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Average Cost per response Chart

Lowest Cost Per Response

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Average Cost per response Chart

Luxury Travel’s Greatest ROI

ROI Chart

Statistics are sourced from: a) the Association of National Advertisers Response Rate Report, b)Wordstream, c)HubSpot, d) Nielsen, e) eMarketer, f) Statista, and g) WGV partners analysis.

Luxury Travel’s Lowest Cost Per Unit

Cost comparison - $2 vs $0.10

Luxury Travel’s Most Qualified Database

New Bookings Model perfected over 30 years, updated seasonally Website  Social opt-ins Newsletter Response cards
 New BookingsWebsite Socialopt-insNewsletter ResponsecardsModel perfected over 30 years, updated seasonally
 New BookingsWebsite Socialopt-insNewsletter ResponsecardsModel perfected over 30 years, updated seasonally

  • Vacation travelers who’ve requested to receive vacation travel opportunities

  • Over 30 years of ongoing analytics and proprietary modeling updated daily

  • Self-reported frequent leisure travelers

  • Median HH Income of $240K

  • 50% male / 50% female

  • Median age 48

  • Demonstrate inclination to book cruises, private experiences, guided tours, resorts and more

The multichannel platform’s star performer:

The World’s Greatest Vacations’ Mailing

Travel’s most targeted database paired with the most responsive direct-response mechanism, premium direct mail.

  • Your own full color, 6x9 double-sided insert
  • Limited and selective mix of luxury travel suppliers
  • Sent spring and fall during peak booking windows

Front + back of current mailing

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Front + back of past seasonal mailings

Spring

Fall

Fall 2024 envelope 1
Cunard insert
Collette insert
Kensington insert
Explora insert
Playa insert
Swan Hellenic insert
Swan Hellenic insert
Kensington insert
Seadream insert
OVC insert
OVC insert
Israel insert
Israel insert
Seabourn insert
Seabourn insert

Front + back of past seasonal mailings

Spring

WGV Spring 2023 Slide 1
WGV Spring 2023 Slide 2
WGV Spring 2023 Slide 3
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WGV Spring 2023 Slide 5

Front + back of past seasonal mailings

Spring

Front + back of past seasonal mailings

Spring

Fall

Front + back of past seasonal mailings.

Spring

Fall

Front + back of past seasonal mailings.

Spring

Fall

THE WORLD’S GREATEST VACATIONS OMNICHANNEL RATE:

Reach this highly-qualified traveler multiple times, across multiple channels for just 10₵.

Spring & Fall

Two 7-month campaign windows to reach our affluent, active travelers across all touchpoints

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Channels & Reach:
Over 3M Total Impressions

  • Direct Mailing: 1.094 Million Households
  • Digital Channels: Up to 3M impressions/month with dedicated content for your brand in weekly email, Facebook, Instagram, Pinterest and Twitter
  • Bonus: 1 x dedicated database email (135K)

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WGV Rate

1st Insert: $118,000
2nd Insert: $72,000

Get 10% OFF your second season when you place two orders together.

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WGV Partners are Exclusively Luxury Travel’s iconic brands

 
Collette
Trafalgar
Paul Gauguin
Windstar Cruises
Cunard
Playa
Hilton
Hyatt
Seabourn
Uniworld
American Express travel
Scenic
Starwood Hotels and Resorts
St Regis
Caribean
Israel
Crystal
Disney Cruise Line

Partner Commentaries

Princess Cruises

We’ve been using The World’s Greatest Vacations for many years and I have to say that it has transformed the way we acquire new customers. The premium, low cost package provides us an effective way to reach highly targeted vacation travelers. The WGV team is professional, flexible & easy to work with. I’m thrilled to see continued stellar results and regularly recommend The World’s Greatest Vacations.

Paul Gauguin Cruises

We really value our partnership with The World’s Greatest Vacations. This WGV mailing has been one of our most successful marketing initiatives this past year and has exceeded our expectations.

The Breakers

The overall results to date from the current Spring WGV mailing are excellent…record level… strong ROI! You were right…conducting the match back against our reservations booked made total sense to validate this advertising…

Collette

We’re in our 14th year working with The World’s Greatest Vacations & consistently exceed acquisition goals. Richard Shane is a smart partner with a wealth of market knowledge. His team of experts know what to deliver and make it happen every time.

Playa Hotels & Resorts

From being WGV’s first client ever to present, The World’s Greatest Vacations continue to be a key component of our marketing m ix, continuing to deliver high quality leads and excellent conversion rates. Happy to have been a part of this from the beginning and the value add continues to be outstanding.

Atlantis

Atlantis was guaranteed to have their bookings goal achieved… it was exceeded tenfold.

The Venetian

Before the campaign you thought it might drive 3k to 4k bookings. It was more than that . I hate to give exact numbers until I know for I am very happy with the campaign.

Cruise Planners, American Express

Hi Richard, I just have to share…the response to our inclusion in Treasure Chest this fall has really been fan tastic. We definitely surpassed our ROI expectations by closing a good bit of business and are actually still getting inquiries off of it. Additionally, we are now marketing to those that expressed interest and are seeing a good return there as well. Now I see w hy/how you “guaranteed results”! We would really like to partner with some of your cruise lines and be the Call To Action on their inser ts. Look forward to the next mailing. Thanks a million!

Windstar Cruises

One of the biggest challenges for marketers is finding new to brand customers at acceptable acquisition costs. When first presented the conversion rates and cost for World’s Greatest Vacations the numbers seemed too good to be true. The results were fantastic and it works over and over again. I highly recommend this direct marketing platform to any hospitality or travel company.

Caribbean Tourism

Using techniques that cut through today’s clutter Richie Shane’s company has perfected a strategy to deliver your message in ways that excite literally millions of consumers in households that are demographically targeted for you. The results are measurable and they’re effective. If you’re in the travel and tourism business take a look at The World’s Greatest Vacations direct to consumer marketing. This could be the tool you need to make the difference your business needs right now.

Here’s why your ROI is Guaranteed

1,000,000 weekly digital impressions via multiple touchpoints for seven months

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Digital impressions per campaign

Synchronized with….Premium direct mail….

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Opt-in, high-net-worth vacation traveler households

1,000,000 weekly digital impressions continue, increasing response/conversion by 63%

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Digital impressions per campaign

Did You Know? The World’s Greatest Vacations was founded in 1993 as Treasure Chest. More than 1,000 campaigns have successfully run though WGV. No other media guarantees actual bookings. Founder Richard Shane had 3,000 seizures for 22 years. Direct mail’s response rate in 1993 was 1/2 of one percent. Today, as high as nine percent. Direct mail’s response rate is greater than email. WGV’s experts and strategic advisors are available to tap into as part of the overall model. WGV partners get access to our partner, USNews content. Each season comes with 7+ months of digital media. At 10 cents unit, companies see a far greater response rate than direct mail costing 10x as much. Every year for 28 years, consumers have grown our market penetration. Accountability and passion to assist are our hallmarks. WGV is the deepest market penetration in travel. Billing can take place upon completion of the media hence, self-funding.